INFORMATION FILTRATION
What is it?
INFORMATION FILTRATION is the direct result of our innate need to focus on one thing at a time. Because we ultimately define who we are through the content we consume, the filtering of websites can have a serious impact on who we become. This happening is a major contributing factor to FILTER BLINDNESS.
We're blasted with information...
"There is too much information around to make sense of it all. Everywhere we look, we find information overload."
Fluff and Stuff by Lanham
Fluff and Stuff by Lanham
...when we really just prefer a trickle.
"Technology has greatly increased people’s ability to “filter” what they want to read, see, and hear...You need not come across topics and views that you have not sought out. Without any difficulty, you are able to see exactly what you want to see, no more and no less."
Sunstein, Cass; The Daily Me, p 3
Sunstein, Cass; The Daily Me, p 3
Leading a focused life.
Why is living a focused life important to humans?
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"At any one moment, your world contains too much information, whether objects, subjects, or both, for your brain to "represent," or depict clearly for you. Your attentional system selects a certain chunk of what's there, which gets valuable cerebral real estate and, therefore, the chance to affect your behavior. Moreover, this thin slice of life becomes part of your reality, and the rest is consigned to the shadows or oblivion... By helping you to focus on some things and filter out others, attention distills the universe into your universe."
Choosing a Focused Life |
Since leading a focused life is important, we had to create a way to filter information.
There are two types of focus:
1. ORGANIC (including BOTTOM UP and TOP DOWN focus)
2. INORGANIC
We account for this need to focus by implementing filters in digital media, through social media networks, personalized news, Google searches, etc. All of this filtering helps us to lead a more focused life, but...
What is the real IMPACT OF FOCUS?
There are two types of focus:
1. ORGANIC (including BOTTOM UP and TOP DOWN focus)
2. INORGANIC
We account for this need to focus by implementing filters in digital media, through social media networks, personalized news, Google searches, etc. All of this filtering helps us to lead a more focused life, but...
What is the real IMPACT OF FOCUS?