CAUSES
Personalization - Settings & PreferencesFilter Blindness is cased by the ability to personalize the news you receive to a very fine degree. When you can choose exactly what kind of news to receive, the gaps in your knowledge start growing. This happens when you chose only to view the status updates, read the blogs, and visit the websites that hold the same views as you. The degree to which you can personalize your information is limitless, because filters come in many different shapes and sizes.
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Kinds of Filters
Filters can be based on factors including:
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Which sites filter information?
The infographic below illustrates how popular social media sites are filtered. It also gives an idea as to how vast and wide the digital media landscape really is.
Click image to enlarge.
The following sections take a closer look at some of the ways that information is being filtered online. First, the TWO STEP FLOW explains how information is filtered through individuals - traditionally, well-known opinion leaders, but currently, popular bloggers and web content writers. Lastly, MASS MEDIA FILTERS (including Herman and Chomsky's Five Filters of Media), and SOCIAL MEDIA FILTERS are explained in detail.